Digital quality, user experience and web accessibility. Seven rooms, one point of view.

Room I · The terrace

Le Terroir

Franco-Colombian digital quality consultant.
From France, I help European and Latin American companies launch their websites, apps and platforms.

Since 2007 I have worked on all three sides of a digital project: the agency, the brand and the technical team. I designed for Air France and Nestlé at BETC Euro RSCG in Paris, led digital production at Ogilvy in Bogotá, headed QA and user experience at AiMonkey in New York, and today I build quality control into every stage of the empire’s projects. That is why I speak the three languages every product needs: technology, marketing and the end user.

Skills listThe selection

Base
France · Colombia
Terroir
Remote consulting for companies across Europe and Latin America
Languages
Spanish · French
Grape
Bilingual: the bridge between two markets
Career
Since 2007
Vintage
Advertising agencies, global brands and tech teams
Specialty
QA · UX · Accessibility
Grand cru
Digital quality and web accessibility under ADA and Section 508
Education
Sorbonne · Fonderie de l’Image
Appellation
French civilization, interactive media and graphic design in Paris
Certifications
UX Design · Scrum
Label
Digital marketing, market research and corporate sales

Room II · The grapes

Les Parcelles

Six plots, one vineyard.
QA, user experience, web accessibility, project management, business vision and digital marketing. Each has its grape, its notes and its pairings, because quality is grown across the whole project, not just at the end.

Ouaksel EstateCuvée IQuality controlQAGrand cru · Quality

Ouaksel EstateCuvée IIUser experienceUX / UIGrand cru · Quality

Ouaksel EstateCuvée IIIWeb accessibilityADA · 508Grand cru · Quality

Ouaksel EstateCuvée IVProject managementPMOGrand cru · Quality

Ouaksel EstateCuvée VBusiness visionB2BGrand cru · Quality

Ouaksel EstateCuvée VIDigital marketingContentGrand cru · Quality

Tasting

Cuvée IQA

Quality control

Grape: Functional and manual QA, test plans and test cases
Tasting notes: Precision, rigor and zero surprises on launch day
Pairs with: Launches, migrations and online stores

Cuvée IIUX / UI

User experience

Grape: Human-centered design and usability testing
Tasting notes: Clarity, empathy and frictionless journeys
Pairs with: Apps, portals and redesigns

Cuvée IIIADA · 508

Web accessibility

Grape: ADA and Section 508 standards on web and mobile
Tasting notes: Inclusion, compliance and wider reach
Pairs with: Institutional sites and global brands

Cuvée IVPMO

Project management

Grape: Scrum, Kanban, service blueprints and roadmaps
Tasting notes: Order, pace and traceability
Pairs with: Cross-functional teams and phased delivery

Cuvée VB2B

Business vision

Grape: Consultative selling and value propositions
Tasting notes: Clear business and arguments that convince
Pairs with: New markets, partnerships and B2B clients

Cuvée VIContent

Digital marketing

Grape: Research, content, SEO, SEM and CRM
Tasting notes: Audience, message and conversion
Pairs with: Campaigns, e-commerce and automation

Room III · The harvest

La Méthode

Quality isn’t inspected at the end.
We grow it at every stage, step by step, like a good harvest or a good product.

Sow
Listen to the teams and future users to understand what the product truly needs.
Grow
Design and build with quality built in from day one, not bolted on at the end.
Harvest
Functional, usability and web accessibility testing before every release.
Age
Measure results, learn and adjust the process in every product cycle.
Serve
A product users enjoy and a team that saves time and resources.

Room IV · The cellar

Les Millésimes

Each barrel holds a vintage of my career: every year has added to my experience since 2007, in Paris, Bogotá, New York and many other parts of the world.

Paris
BETC 4D · Euro RSCG
Web designer — Air France, Nestlé, Carrefour
2007
Paris
Independent consultant
Digital strategy, PHP and CMS quality, SEO and SEM — Accor, Blanc-Mesnil City Hall
2011
Île-de-France
Colmedis
Digital marketing PMO
2014
Bogotá
Ogilvy
Digital Production Director — Nestlé, Coca-Cola, Diageo, WWF Colombia
2018
New York
AiMonkey
QA Lead and UX/UI trainer
2022
Remote
the empire
Head of Marketing & Sales
2024

Download CV

Room V · The village

Les Maisons

Some of the brands that trusted my work. I brought the wine, they brought their flavor, and together we created an exquisite pairing.

Current alliance

With the empire, quality stopped being the last step.

For two years we have built quality control into every stage of the product: less rework, faster delivery and fewer resources spent.

theempire.tech ↗

Room VI · The table

Le Carnet

What I grow away from the screen also feeds my work: a gardener’s patience, a historian’s eye and a taste for details done right.

The garden

Expert gardener in growing and propagating plants: the patience to watch well-made things grow.

The table

A lover of world cuisine, good produce and shared tables.

History

Trained in French civilization at the Sorbonne: context before conclusions.

Art & music

Classical art and music from everywhere: an eye for detail and a sense of rhythm.

Words

An avid reader of neurolinguistics: every word in an interface matters.

Room VII · The toast

Écrivez-moi

Do you have a website, an app or a platform that deserves to reach its users better? Tell me what stage it’s at and let’s raise a glass to it.

Write to me

CarolinaOuakselQuality Edition

Digital quality, user experience and web accessibility, between France and Colombia.

Write to me Discover

Room I · The terrace

Le Terroir

Franco-Colombian digital quality consultant for European and Latin American companies.

Base: France · Colombia
Languages: Spanish · French
Since: 2007
Specialty: QA · UX · Accessibility

Room II · The grapes